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 标    题: 突发公共卫生事件中的网络污名化情境及其治理策略(2023 第2卷 第4期 4)
作       者:

任兵 陈志霞

文章栏目:

数字治理与政策

摘       要:

突发公共卫生事件中的网络污名化问题及其治理直接关系到疫情危机治理的成效。本研究结合交叉污名载体的主体建构和现实中国的抗疫经验,提出一种走出新冠病毒感染污名化情境的多元治理策略框架为相关理论研究和实际工作提供参考。通过以新冠疫情中的污名化现象为主要研究对象,采用百度指数和网络文本分析对新冠疫情爆发期的污名化问题进行了具体分析和深入探讨。新冠疫情爆发期间的网络污名化现象呈现为一种多元叙事视角下多种污名化交叉共生的状态,其实质是一种由作为疾病污名的原生污名再泛化出身份污名、地域污名、职业污名、组织污名等衍生污名的动态发展过程;新冠病毒感染污名化情境产生的直接原因在于公共卫生事件中各方利益主体不同程度的行为失范,而疫情风险应对中的社会恐慌、信任危机以及谣言传播等是导致交叉污名形成的根本性原因。

关  键  词:

突发公共卫生事件;COVID-19;网络污名化;治理策略

Abstract:

The problem of online stigmatization in public health emergencies and its governance are directly related to the effectiveness of outbreak crisis management. This study combines the subject construction of cross-stigma vectors and the real Chinese experience in fighting the epidemic to propose a multifaceted governance strategy framework to get out of the stigmatization situation of the New Coronavirus infection in order to provide reference for related theoretical research and practical work. By taking the stigmatization phenomenon in the New Crown epidemic as the main object of study, the stigmatization problem during the New Crown epidemic outbreak was specifically analyzed and discussed in depth using Baidu index and online text analysis. The online stigmatization phenomenon during the outbreak of the new crown virus presents a state of multiple stigmatization intersecting and coexisting under the perspective of multiple narratives, which is in essence a dynamic development process of the primary stigma as a disease stigma and then generalized into identity stigma, regional stigma, occupational stigma, organizational stigma and other derived stigmas. The direct cause of the stigmatization of NIV is the misbehavior of various stakeholders in public health events, while the social panic, trust crisis and rumor spreading in the epidemic risk response are the fundamental causes of cross-stigma formation.

Keywords:

Public Health Emergencies; COVID-19; Internet Stigmatization; Governance Strategies

作者简介:

任兵(通讯作者),华中科技大学公共管理学院博士研究生,Email: golven0802@ 163.com;陈志霞,华中科技大学公共管理学院教授、博士生导师。

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