| Abstract： |
With the proposal of digital technology to help rural revitalization, how to bridge the “digital divide” and achieve digital universalization has become an important research topic at present. Based on the theoretical of Technology Acceptance Model (TAM), this paper constructs a six-factor hypothetical model including perceptual usefulness, perceptual ease of use, willingness to adopt, technical support, adoption behavior, and continued intention to adopt. Based on data from 556 valid questionnaires, the paper uses Structural Equation Model (SEM) conducted by SPSS and AMOS to examine the relationship among the six factors. Finally, based on the results of statistical analysis, in view of the realization channels for the digital integration of rural elderly groups and the construction of digital villages, the paper proposes to effectively bridge the “digital gap” through digital feeding and the development of intelligent products suitable for the elderly, effectively enhance the happiness and sense of gain for rural elderly groups, and help the construction of digital villages. |
