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 标    题: 融合、连通与共建共享:新时代中国特色媒介治理研究(创刊号)(2022 第1卷 第1期 13)
作       者

吴璟薇,毛万熙

文章栏目:
数字经济与管理
摘       要:

加速爆发的媒介技术革命打破了人们原有的思维方式、行为方式和发展格局,也为技术、社会、文化、传播等领域的理论研究和实践带来了严峻挑战。面对百年未有之大变局,新一代党和国家领导人通过将马克思主义与媒介技术创新经验相结合,积淀了大量关于新时代媒介技术的重要论述,实现了对马克思主义媒介技术思想的继承与发展。本文综合使用量化与质化相结合的研究方法,对习近平重要讲话与著作的大数据样本进行社会网络分析与文本分析,阐明了其关于媒介技术论述的关键词、发展趋势、核心主题,并从媒介技术认知、治理、伦理三方面详细剖释了其理论框架,讨论了其对学界的研究启示。习近平从媒介技术作为先进生产力的本质出发,对当代社会变迁动力做出了最新阐述,揭示了媒介技术与社会的互动关系以及媒介技术对世界变革的推动力量,并将对媒介技术的系统认知应用于媒介技术治理,探索中国特色社会主义媒介技术伦理,指导中国特色媒介技术研究的理论和实践创新。

关  键  词:

媒介治理;媒介伦理;媒介技术;马克思主义;生产力

Abstract: The accelerating revolution of media technologies has changed our modes of thinking and acting, and brought severe challenges to the theoretical research and practice in the fields of technology, society, culture, and communication. Facing the great changes unseen in a century, the new generation of Party and state leaders have made a wealth of remarks on media technologies in the new era by combining Marxism with the situation, and realized the inheritance and development of Marxist concepts on media technologies. This paper makes a comprehensive use of quantitative and qualitative methods, and conducts social network analysis and text analysis on Xi’s speeches and works, in a bid to obtain the key words, development trends and core themes of Xi’s remarks on media technologies. It then elaborates the theoretical framework from three aspects, i.e. the cognition, governance and ethics of media technologies. It finds out that, taking the essence of media technology as an advanced productive force, Xi has made exposition on the driving force of contemporary social changes, and revealed the interaction between media technologies and society. Xi also has applied the Marxist analysis of media technologies to their governance, and explored the socialist ethics of media technologies with Chinese characteristics, which guides the innovation of theoretical research and practice on media technologies with Chinese characteristics.
Keywords:

Media Governance; Media Ethics; Media Technology; Marxism; Productive Force

作者简介:

吴璟薇,清华大学新闻与传播学院副教授、博士生导师,Email:wujw@mail.tsinghua.edu.cn;

毛万熙(通讯作者),清华大学与乌得勒支大学联合培养博士研究生,Email:maowx19@mails.tsinghua.edu.cn。

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